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6 THINGS WITH DANA MORTADA

6 Things with Dana Mortada Founder of dāl the label

Based in Orange County, Dana Mortada is the Founder and Designer of dāl the label, a lifestyle brand responsibly designed and made in Los Angeles. dāl the label launched in July 2022 with a beautifully detailed capsule clothing line. dāl embodies a fresh and timeless understanding of the female form. The creative force at the helm of dāl, Dana welcomes a streamlined point of view on the art of garment making. Meticulous craftsmanship, consciously selected fabrics, and functional design compose the nature of her luxury brand, dāl. 

1. What started it all for you?

I have been drawn to fashion and the creative world ever since I could remember. But living in Florence- where I pursued my masters in Fashion Styling and Communications is where I learned that there was more to fashion than being a designer.

After years in publishing and living in the Middle East, I finally settled in Southern California. Something that I always wanted was to build a legacy not just my own brand, and this thought started to come back more and more as soon as I found out that I was pregnant with my son, Noah!

dāl was always a dream and with two years into the pandemic and having a baby boy – I managed to get closer to make that dream come true. A priority of mine was always comfort but without jeopardizing style and quality. And that’s what dāl is all about- a lifestyle brand responsibly designed and made in Los Angeles.

2. What drives your creative spark?

In terms of constant inspiration and creating new designs, the development phase is my absolute favorite, I love sourcing fabrics and discovering new sustainable solutions. And most importantly, making my little family proud is what keeps me going.

3. Most treasured home decor item?

Our Moto Stucco sectional cream couch that we bought from a gallery by La Brea. My husband and I became new home owners right before the pandemic hit. Our moving date was set for the same exact day of the lock down; and this couch delivered just in time for our move, and it was the only thing we had for a good six months. It is still one of my favorite pieces I own- it is comfy and pretty to look at!

4. What’s the best advice you've ever received?

They say "nothing worth having comes easy".

5. It's 5 o'clock at home. What would you be pouring?

At 5pm you will see me running after my toddler trying to get him ready for his bedtime routine. I don't drink often, but on date nights my go to is a glass of Malbec or a Cab (the drier the better).

6. What are your favorite 6 accounts that you follow for inspiration?

@maisonrabihkayrouz
@rohe_frames
@houseofdagmar
@therow
@claudehome
@kellywearstler

SHOP DANA'S 6 HOME PICKS

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"In terms of constant inspiration and creating new designs, the development phase is my absolute favorite, I love sourcing fabrics and discovering new sustainable solutions. And most importantly, making my little family proud is what keeps me going." -Dana Mortada

PHOTOGRAPHY BY NICOLE SPENCER
CLOTHING BY DĀL THE LABEL